Objects & digital
In your hands. And beyond.
An object can be the start of an experience. Digital opens up new ways to discover it, personalise it and play with it.
DYC · created in 2012
Print — Compose — Solve
Adapt a tool, then give images another life. With Design Your Cube, personalisation grows from printing on objects into an experience between hand and screen.
Print
An object printer, used notably for golf balls, receives a tray adapted to puzzle cubes. Images are printed directly onto their faces.
Compose
A web 3D configurator lets people compose their cube’s faces. A personal image becomes an object to handle.
Solve
A QR code gives access to help with solving illustrated cubes. The screen helps restore the images after shuffling them.
The screen accompanies the action.
In the 2023 ICONICUBE brochure, scanning recognises the images on the faces; an animation then shows the solving moves. These screenshots show this later extension, rather than the historical DYC configurator.
01 · United Square
Four colours. Many lives.
The HUB brings United Square’s language of shapes and colours to on-screen play. Discover the activities currently available on the brand website.
The same pattern. A different medium.
02 · Kubiko
More than a kube.
The brand presents visualisation, personalisation and solving experiences. The image below illustrates this link between cube and screen. Accessible journeys and compatibility are detailed on the KUBIKO website.
The same pattern. A different medium.
The cube becomes a clue.
Observe the object, search on screen, return to the cube’s faces. Riddles move play between the two formats.
Mona Lishacked · 2023 brochure
Mona Lishacked
The mystery of the polygons is played on a phone, with some clues printed on the cube. The phone opens the riddle; the object in hand helps interpret it.
ICONICUBE screenshots · Mona Lisa, Leonardo da Vinci; escape game presentation in the 2023 brochure.
B612 · 2025 catalogue
B612
The Little Prince enters the escape cube universe. The 2025 catalogue presents B612: its packaging brings together the puzzle cube and an invitation to solve the riddle.
Le Petit Prince® © Succession Antoine de Saint Exupéry — 2023.
Dépar · animated demonstration, undated archive
From rolling dice to moving images.
The Dépar game takes an animated form: dice appear, the course remains visible and instructions accompany each action. A demonstration of another way to show the game.
Read the demonstration description
On a Par 3 course, the stated aim is to obtain three identical dice in no more than three rolls while avoiding obstacles.
Six dice are rolled: three combination dice, an obstacle die, a challenge die and a pro/am die. The results appear in a column beside the course.
The pro/am die shows a 6, setting a target of three sixes, and is removed. No six is obtained in the first roll, so the five remaining dice are rolled again. Written French instructions accompany this sequence.
One concept, many forms
Object, game, poster, workshop or experience — an idea doesn’t have to stay in its original shape.
Objects extended by digital
A screen opens up new uses when it adds something to the pleasure of hands-on play.
Play brings people together
Around a table, as a team or at a distance, our concepts are made to spark a connection.
The next idea?
It might begin with you.
Let’s talk about your project and the shape we could give it together.
Let’s talk about your project