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Metamorphoses

Many paths. One curiosity.

Since 2007, Julien Selz has explored golf, colour, images, words and encounters. Time connects these creations; each has its own starting point.

A historical United Square edition: Plateau Puzzle and its tiles with four coloured triangles.
Plateau Puzzle · 2011 edition, following the first 49-piece box.
ICONICUBE cubes in several colours with the same leopard motif.
ICONICUBE · one leopard motif, several colours.
An illustrated United Square POSTER displayed on its easel in a living room.
United Square POSTER, displayed on its easel.

Dépar · golf finds another course.

Golf is played, felt and reinvented. Three expressions of the same imaginative world.

Dépar game box with dice and golf accessories.
Dépar · playing golf with dice.

Play

The gesture · Roll the dice, move along the course

Dépar brings golf to the table. Its game and dice become an occasion to meet and share the gestures of the course.

A demonstration of the Dépar game around a table.
Dépar demonstration · meeting around the game; date and location unidentified.
Open g’olfactif set containing green, galet and gaïac home fragrances, with a bottle alongside.
The g’olfactif fragrance set · green, galet and gaïac.

Feel

The gesture · Experience the course through scents

The g’olfactif set contains three interior fragrances: green, galet and gaïac. Incense is a separate variation, with its own presentation.

The Dépar incense presentation, separate from the three-fragrance set.
Dépar incense · a separate variation.
Playgreen box with golf game cards.
Playgreen · golf becomes a card game.

Play differently

The gesture · Build a game with cards

With Playgreen, the same world becomes a card game. The medium changes; bringing golf to life remains the thread.

Through time

  1. 2007

    Golf beyond the course

    Dépar

    From the course to the table.

    Dépar game box with dice and golf accessories.
    Dépar · playing golf with dice.

    Golf inspires Imagiciel’s earliest creations from 2007. The Dépar dice game launches in June 2008; a new box is announced in June 2009.

  2. 2008

    Golf beyond the course

    The g’olfactif journey

    Experience a world through the senses.

    Open g’olfactif set containing green, galet and gaïac home fragrances, with a bottle alongside.
    The g’olfactif fragrance set · green, galet and gaïac.

    Golf leaves the course to awaken the senses. Presented in 2008, the g’olfactif set brings together three home fragrances: green, galet and gaïac. Incense is a separate variation.

  3. 2011

    A graphic language transforms

    United Square

    Make a square a shared language.

    A historical United Square edition: Plateau Puzzle and its tiles with four coloured triangles.
    Plateau Puzzle · 2011 edition, following the first 49-piece box.

    A box of 49 pieces starts the game. The puzzle cube is invented before Cube²; board-based variations, magnetic editions and constructions follow.

    The idea behind this creationExplore this world

  4. 2012

    An image gains volume

    DYC · from golf ball to cube

    Adapt a tool to give images another life.

    Design Your Cube presentation board showing identity, personalised cubes and the project presentation.
    DYC board · personalised cube designs, undated archive.

    Design Your Cube begins in 2012. Adapting an object printer, used notably for golf balls, allows images to be printed directly onto puzzle cubes. Repurposing a tool opens up another form of personalisation.

  5. 2015

    An image gains volume

    Rubik’s Photo Cube

    Connect personalisation and digital experience.

    Rubik’s Photo Cube extends the personalisation work started with DYC. Personal images move onto the faces of an object that can be shuffled and rearranged.

  6. 2017

    An experience brings people together

    When the cube becomes an event

    Make play a shared experience.

    IMAGICIEL / DYC conceives the event for the 2017 Rubik’s Cube World Championship in Paris and creates the Nations Cup. From 13 to 16 July, 938 competitors gather at Dock Pullman, Les Docks de Paris. Sporting organisation is handled by the WCA and the organising team it lists. Two videos show the Nations Cup and the four days of encounters.

    Four ways to collaborate

  7. 2022

    An image gains volume

    ICONICUBE

    Explore an image you can handle.

    ICONICUBE cubes in several colours with the same leopard motif.
    ICONICUBE · one leopard motif, several colours.

    In 2022, the own-brand chapter explores cubes that are painted, then printed. One motif takes on several colours; the object invites looking, handling and digital extensions.

    Explore this world

  8. 2026

    A graphic language transforms

    United Square POSTER

    Move from play to an image on display.

    An illustrated United Square POSTER displayed on its easel in a living room.
    United Square POSTER, displayed on its easel.

    The game becomes a poster to display and play with. Its world continues in a digital HUB.

    The idea behind this creationExplore this world

  9. 2026

    An image gains volume

    Kubiko

    Open up new uses around the cube.

    A Kubiko cube featuring Hokusai’s Great Wave, with several illustrated faces visible.
    Current KUBIKO illustration · The Great Wave.

    ICONICUBE explored the meeting of graphic creation, objects and play. KUBIKO continues this adventure; the chapter remains open.

    Explore this world

PUZZLE PIECE OF ART²⁵ · 2022 catalogue

An artwork takes on several faces.

25 cubes, two roles: 16 form the frame, while 9 carry six images. The displayed image becomes an arrangement you can handle.

PUZZLE PIECE OF ART²⁵: a black cube frame surrounding a colourful artwork by Vanluc.
The complete object · 2022 catalogue, page 8.

The nine central cubes allow the images to be rearranged. Two images can be displayed at once, on the front and back.

The frame opens into two magnetic parts to reach the central cubes.

ART²⁵, front view of Vanluc’s artwork in its frame.
The front view · 2022 catalogue, page 9.
ART²⁵, back view of Vanluc’s artwork in its frame.
The back view · 2022 catalogue, page 9.

Across the years.

Other earlier creations explore cards, personalisation and words. Each keeps its own story here.

  1. The early years

    Golf beyond the course

    Playgreen

    Find golf in another game.

    Playgreen box with golf game cards.
    Playgreen · golf becomes a card game.

    Golf takes a different shape as a card game. A new way to bring the same world to life.

  2. An earlier creation

    A rule opens up another game

    Défimot

    Play with time and clues.

    A definition starts the search for a word. Clues appear progressively to help the player.

  3. An earlier creation

    A rule opens up another game

    Motrouvé

    Give weight to the choice of letters.

    Each letter has a value. Working with a points budget, players search for the word together and try to find it before the others.

The exploration notebook

The notebook stays open.

Experiments and works in progress. Curiosity continues its journey.

Beta

InstantLive

Quickly create a sports live stream to share with loved ones. An exploration in beta.

InstantLive explores quickly creating sports live streams to share with loved ones and friends. Another way to experience a moment together.

This exploration is in beta. Its future shape remains open.

The next idea?

It might begin with you.

Let’s talk about your project and the shape we could give it together.

Let’s talk about your project